• Ellard Thomas, MBA

Empowered Marketing: 7 Factors to Consider When Choosing a Digital Marketing Agency

There are many internet marketing firms within the digital marketing space. Some of them are phenomenal, while others are 'meh' or alright. Before you make a decision, here are tips to finding the perfect fit.

Are you finally at the point of turning your lead-gen and marketing efforts over to an internet marketing or digital marketing company?

If so, don't be ashamed that you're making this decision.

Many successful small business owners have chosen to outsource their online marketing and advertising efforts.

The reason for doing so is simple...

Successful entrepreneurs understand that by entrusting their lead-generation efforts to a marketing expert, they gain more time to concentrate on building relationships and making sales.

Yet, the key to truly leveraging this opportunity is to find one that will partner with you, and not gouge your financially.

Here's some helpful tips to consider so you can make an informed decision.

1. Know your goals: Most business owners have an idea of what they want from an effective marketing strategy - increase revenues and gain brand recognition.

To help achieve these goals, internet marketing agencies may attempt to achieve these differently.

For example, one marketing firm might try to increase your online presence by developing content for your blog. Another may recommend overhauling your brand. If you're clear about your company's growth objectives, it's easier to partner with a marketing company that share your vision.

2. Consider experience level: While looking for a digital marketing agency to hire, look for one that offers a consultation or strategy session. This is great way to asking questions and wee what kind of approach a prospective firm will take for your company.

I strongly recommend you take the time to treat with the same level you would of a prospective employee.

3. Determine referral willingness: Oftentimes, a highly-reliable and high-performing internet marketing agency will have a portfolio of current and past clients.

Based on your objectives, consider how important this is. If you determine that it's very important, than ask for referrals. Rather than give out client information, some marketing agencies perform trial service to gain your trust. Perhaps this would make a stronger case for you, instead of reaching out to a company's clientele.

4. Consider your budget: Marketing your company is an investment. Whereas some successful small businesses have larger budgets, you may be working on a shoe-string budget.

Only you know how much of an investment you can make. Many small business owners have come to us to find cost-effective marketing methods due to budgetary constraints. If this is you, check out our recommendation here.

Knowing your budget helps you to navigate the tumultuous sea of marketing firms. To help you succeed, some digital marketing companies have create introductory offers to assist you.

5 . Motivated by your vision: A great digital marketing agency is dedicated to helping you to achieve operational success.

When you meeting with firms, pay attention to how passionate the contact sounds. Listen for cues that your company will be important, and not merely a number in a myriad of other clients.

More important than anything else, the right marketing agency is willing to partner with you and will drive to bring your vision to fruition. Whereas many digital marketing agencies perform tried-and-true processes, the best ones are willing to determine the best approach for your business.

6. Measure success: Any digital marketing agency can talk a good game, but there's only one thing that you care bout: can it deliver for your brand?

While you're interviewing the right marketing company for your business, choose an agency with a tested method for tracking campaign success (and failure). You may ask for details about past client campaigns, including ROI, performance metrics, and anything else you find as important in your decision.

7. Communication effectiveness: As a business owner, you should want a digital marketing firm that keeps you in the loop of decisions. Rarely should you ever have to reach out to your representative.

During your interview with a potential firm, ask about its communication style and communication frequency with its clients.

As a small business owner, you want to see your company flourish. One of the best ways to ensure this is to hire a great digital marketing company.

We at the K|E Marketing Group is a digital marketing leader focusing on helping small business owners with growing their businesses.

If you'd like to see if we can assist you in your lead-gen and business development endeavors, please contact us, or visit us for the #1 recommended lead-gen strategy.

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