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  • Ellard Thomas, MBA

Top 5 Small Business Marketing Resources that Attract Customers and Boost Revenues in 2020



In today’s highly competitive market, running a small business is more challenging than ever before. Due to the ongoing changes in the market place, and continual rise in competition, entrepreneurs are now looking for small business marketing resources that will positively impact their bottom line.


Sadly, many small business owners are still using conventional or traditional lead generation methods that simply don’t work. They want more business, but they’re going about it in a very costly and archaic way. Buying ads in local newspapers and cold calling prospects, for example, are both expensive and ineffective.


So what’s the alternative for small business owners who want to stop struggling and start being profitable?


As a business owner, it’s important to have access to the right business growth tools. And it’s for that reason we’re delivering the top 5 marketing resources that every small business owner should use to improve your bottom line.


Google Analytics

For any website, it is essential to the growth of your business to know who your target audience is and what they desire in order to create successful marketing campaigns. One of the best ways to know your audience is through the traffic statistics—information provided by Google Analytics.

Google Analytics is a free service provided by search engine conglomerate Google that generates detailed reports and statistics regarding the visitors to your website. For any serious business owner, it’s a must have tool in your marketing arsenal.


Google Analytics shows remarkable business details, such as:


- Who visits your company’s website: this includes user’s geographical locations, the browser used, native language and screen resolution, etc.


- Tasks performed on your website: this includes users’ length of stay on your website, what pagers they frequently visit and the average number of pages they view, etc.


- Where they came from: by using Google Analytics, you can see how a visitor found you. It can tell you whether the search was performed via a search engine (Google, Bing, Yahoo, etc.), social networks (Facebook, Twitter, Google +, LinkedIn), a referral from another website, or a direct visit.


- When visitors come to your website: You can easily see which time of the day you’ve the most traffic. This data is helpful when determining when to launch campaigns or posts.


- How visitors interact with your site’s content: By leveraging Google Analytics, you can see how many users clicked on a specific link and which link drove visitors away.


The level of data provided by this marketing tool gives small business owners the power to measure the impact of their online marketing strategies. The 5 items listed above are only some of the statistics available.


Open Site Explorer

Open Site Explorer (OSE) is an incredible link analysis tool that helps you to explore all web pages that are indexed by search engines and reveals pertinent information about both your company and your competitors.


Open Site Explorer was devised in 2010 and managed by SEO software firm SEOmoz.

The software’s primary strength is to allow you to evaluate the strength of your website’s links. This is really helpful when performing your own SEO.


One of the best features about OSE is that you can run competitive analyses against competitors’ websites. This will allow you to see how well you’re stacking up against the competition. The comparison reports will give you firsthand knowledge how each link profile measures against another.


HubSpot

Small business marketing is in the midst of a revolution. Over the past several years, inbound marketing has been trending upwards and quickly replacing traditional marketing methods, such as cold calls, ad buys, trade shows and purchased prospect email lists.


As mentioned earlier, inbound marketing focuses on creating quality and very compelling online content, such as interactive blog posts, creating ebooks, and case studies that draw targeted traffic to your website. By aligning your content with your customers’ interests, you naturally attract inbound traffic that can be converted into buyers.


The inbound marketing process has the power to drive significant results for small businesses that make the commitment to the process, yet it demands buy-in from company leaders and several tools to fully implement it.


Such marketing tools must:


- Record, measure and analyze behavior data from your website, including certain metrics for your business;


- Design and build web pages, blogs and offers quickly and easily;


- Send ongoing emails after somebody purchases from you or download content;


- Track you contacts, and pinpoint where they are in the buyer’s journey;


- Create personalized calls to action and website content to further the buyer process and encourage sales.


The Hubspot software platform is considered the gold standard that makes all inbound marketing methods possible. From attracting visitors, nurturing leads to closing customers, servicing clients and analyzing data,


HubSpot drives your entire marketing funnel together and helps small businesses to implement inbound marketing strategies from a single comprehensive platform tom make better informed decisions.


Canva

People are distinctly visually creatures. What we see undeniably influences how we interpret positive or negative aspects.


Appealing images have the power to transcend language and words and allow for a better understanding of whatever is being spoken about or discussed. Unbeknownst to many small business owners, first impressions are formed within seconds, and since most of the information we digest and interpret is visual, quality design will make your site and your brand stick in your prospective clients’ mind as both professional and credible. For this reason, successful small business owners use Canva.


Canva is a marketing tool that’s loaded with many easy-to-use features and functionality that entrepreneurs can use to create a variety of shareable and engaging content.


Unlike many marketing tools, Canva is easy to use and has a significant collection of images that continues to grow. It’s perfect for small businesses that do not have the budget to hire a graphic designer.


Marketing Boost

The competitive business world has made buying traffic both expensive and complex. Unfortunately, many small businesses are priced out of the market as Google costs continue to skyrocket. Therefore, successful small business owners have chosen to use Marketing Boost.


Marketing Boost is a customer incentive program that allows small business owners to give away hotel stays and vacations to help convert prospects into clients. For a fraction of the cost of hiring marketing consultants, or blowing your marketing budget on expensive ads, Marketing Boost has helped transformed struggling small businesses to very successful entities.


For many small business owners, this has become the ideal inbound marketing strategy, head’s above those mentioned earlier. It’s simple to use and it gives power to sales and marketing teams that had to beg for business before.


If you’d like to try Marketing Boost yourself, there’s a 7-day trial that you can qualify for before making a commitment. Your business deserves to be successful, so why not give this powerful marketing strategy a chance?


Summary

Marketing your small business has never been more challenging. Understanding how to market your company online is critical for operational success. By having the right tools in place, you can aid in your organization’s longevity.


If you feel like you need help with implement a digital marketing strategy, contact us for a no-obligation, customer success call. We’d be delighted to help you.

The K|E Marketing Group helps small business owners with growing their businesses, especially during today's competitive business client. We're specialists in generating leads, growing revenues and converting prospects into your ideal clients. Contact us today for your free consultation. We're here to help.


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